Launch Your Line

  • Duration: 4 weeks (once a week, same day and time for duration)
  • Class Size: 12 students (maximum)
  • Your Teacher: Liza Deyrmenjian
  • Classes Start: Monthly

Price: $595

Start now!

We’re excited to help you take your first step into your future career in fashion. Don't wait to follow your passion, express yourself, and follow your dreams now.

Launch Your Line
CA$595.00
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“ I learned more from Liza in half an hour than I would have apprenticing for a major fashion brand.”

- Jay Mccarroll, Season 1 Winner, Project Runway

“Thanks again for creating the launch your line course, I loved it. Since taking the course I'm feeling more positive about getting my line up and running.”

- Elle Lesage, Launch Your Line Student

 

You Will Learn

  • The linear process of starting a fashion line
  • What you need to go from idea to prototype (specs/flats)
  • Costing, budgeting and cash flow
  • Sourcing pattern makers, factories and fabrics
  • About licensing, trademarks, patents, incorporating, etc.
  • The importance of trade shows
  • How to source and transact with suppliers and factories
  • How to find manufacturers, sewers and contractors
  • About margins, mark-ups and overheads
  • How selling to stores really works
  • About sales strategy: wholesale, direct to consumer, retail
  • Why wholesale doesn’t make your retail price
  • How to prepare calendars for production and cash flow
  • How and where to find funding
  • All things marketing (PR, social media, SEO, web)
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    Final Project

  • You’ll present to class your sketches, cashflow, sales strategy and customer profile.
  • Mood boards, spec sheets, cash flow, sales strategy, branding, profit and loss
  • How much money you’ll need to launch your line and what your target sales are for your first year in business and your strategy to hit those numbers
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    Launch Your Line Part-time Classes

     

    Like rocket fuel for your fashion line, this four week course with renowned fashion entrepreneur Liza Deyrmenjian will teach you everything you need to know to launch your business, from sourcing fabrics right through to planning your trade show and sales strategy.

     
     

    Important Notes

  • This class is perfect for beginners. No prior experience is required
  • Classes of two or fewer students are considered private classes. In this instance, you’ll complete all assignments as listed but in six, not seven weeks
  • You’ll receive an official certificate from The Cut upon completion of the course
  • We encourage you to repeat this course for ongoing business assistance and support

    • Housekeeping

  • Please arrive to class on time
  • If you’re going to miss class for any reason, please email in advance to let us know. If you fail to report your absence within 24 hours, your class will be considered a missed session and no make up class will be provided

    • Meet your professors

    Liza Deyrmenjian

    Liza has helped hundreds of fashion and lifestyle entrepreneurs build million dollar businesses, many of which have been featured in major publications and on national television shows such as Oprah and Good Morning America. Liza knows how to get things done and make things happen.

     

    Frequently Asked Questions

    You have questions, we have answers.
    If you can’t find what you’re looking for in our FAQ section below, use our online submission form.

     
     
     
     

     This program has been approved by the registrar of the Private Training Institutions Branch (PTIB) of the Ministry of Post-Secondary Education and Future Skills
    The Cut Design Academy is designated with PTIB