Fashion Marketing and Branding

  • Program Duration: 14 weeks x 20 Hours a week
  • Lecture: 8 hrs a week
  • Lab: 12 hrs a week
  • Your Teachers: Nikki Renshaw, and Julie Berg
  • Semester start: Jan, May and Sept

Price: Domestic $6,495

Installment Plans Available

International $8,450.00

 

Styling & Marketing for Fashion and Lifestyle

 

Overview

The Global Fashion Marketing Program from The Cut emphasizes applied creativity and analytical thinking along with effective writing and presentation skills for a focus on the ever-evolving lucrative worlds of Fashion and Social Media. Our program aligns with students who are drawn to creative industries and who also have an equally strong mind for business.The curriculum includes modules in retail buying and management, wholesale and e-commerce, fashion styling, entrepreneurship; including production management and supply chain, global marketing and fashion brand management and event coordination. Led by our faculty of industry experts you will discover and explore the dynamic facets of the fashion industry. Discover your unique creative voice and gain the confidence to navigate fashion’s ever-evolving landscape. Whether you hope to become a Stylist, Buyer, Art Director, Entrepreneur, Events Coordinator or Social Media Influencer, our intensive program can help you open the doors to unlimited possibilities in the Fashion Industry. Students get valuable experience meeting industry experts and hearing about the world of marketing and fashion while immersed in our open-studio campus. Professionalism, business management and opportunities to network within the industry will come with each class visit we make. This selective program is tailored to professionals in retail, design, marketing and merchandising, import/export, technology, fashion journalism, supply chain, or other related fields.

 
 

In our fast-paced program you will:

  • Gain extensive fashion, business, and marketing knowledge

  • Refine your critical thinking, research and communication dexterity

  • Immerse yourself in the creative trends of local and international markets

  • Learn how social empathy and education are transforming business practices

  • Gain a valuable network of industry connections

 

“I went into The Cut Design Fashion Academy thinking I would just come out of school with a certificate in Marketing & Branding, but I feel as if the certificate was just a bonus from all I was able to experience. The small class sizes, the one-on-one teacher support, and all the inspiration I was able to gain as a student, I will never forget. You graduate from the school feeling like you’re meant to be where you are, and I found that super rare and motivating.”

— Christina Singh, May 2020 Graduate
 

Top Reasons to Study Fashion Marketing at The Cut

Industry Focused

Through partnerships with fashion industry directors, we lead with a focus on mentorship to build our programs to prepare our students for their careers.


Fashion Trend Experts

Fashion leaders look towards the future of fashion and track trends for buyers, editors, and creative directors.

Our students utilize trusted methods, new tools and develop their own unique skills to learn how creatively predict fashion trends.


Futurists

Fashion Marketing students share a creative curiosity to understand how and where a social movement comes about. Students will gain a new perspective on predictions and possibilities about the future of fashion.

 

Core Disciplines

 

Introduction To Styling & Marketing for Fashion and Lifestyle

  • Define the terminology common to the fashion industry.
  • Identify the segments of the fashion industry and their roles in the fashion pipeline.
  • Trace the movement of fashion from concept to consumer.
  • Identify current designers and recognize their signature styles.
  • Develop an awareness of the variety and rewards of fashion related careers.
  • Outline the key strategies and processes of fashion marketing.
  • Explain the concept of research and development.
  • Compare the marketing of fashion to that of other products.
  • Identify a strategy to use for market distribution.
  • Display an ability to prepare and present fashion marketing information.
  • Produce a fashion-related event video.

    • Writing For The Industry

  • Identify the numerous factors that influence consumer-buying behavior.
  • Discuss how consumer attitudes can be influenced by marketers.
  • Relate basic psychological concepts to consumer motivation and need fulfillment.
  • Differentiate between qualitative and quantitative consumer research and design, administer, and analyze basic data collection instruments.

    • Consumer Behaviour

  • Identify the numerous factors that influence consumer-buying behavior.
  • Discuss how consumer attitudes can be influenced by marketers.
  • Relate basic psychological concepts to consumer motivation and need fulfillment.
  • Differentiate between qualitative and quantitative consumer research and design, administer, and analyze basic data collection instruments.

    • Public Relations & Media

  • Demonstrate an understanding of traditional and emerging public relations techniques.
  • Analyze real world observations and apply to public relations initiatives.
  • Demonstrate creative and critical thinking skills.
  • Improve personal communication and public presentation skills.
  • Analyze marketing strategies employed by advertisers in a wide variety of media: Print, Broadcast, Out-of-Home, Online, and Social Media.
  • Exhibit an understanding of how to target advertising to specific markets.
  • Develop and budget an ad campaign integrating multiple media platforms.
  • Develop a media contact list.
  • Produce a professional Media Kit, including press release, company backgrounder, designer bio, and product lookbook.

    • Program Price

    APPLICATION FEE (Domestic): $50

    APPLICATION FEE (International): $500

    ASSESSMENT FEE: $100

    TUITION: $6,495

    Payment Plan Available
    (Does not include books and materials, check program outline for details)

    Pathway of your career

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    Become a student!

    If you’ve dreamed of turning your passion into an exciting career in fashion, as a designer or in production, this is your chance to bring that dream to life. Perhaps you’re in the industry and need to upgrade your skills? Or you want to develop your existing skills to further a hobby? Or maybe you’re ready to launch an exciting second career. One-on-one education with some of the most creative brains in the business and first-hand experience in a professional workshop will help you build a portfolio fit for the world’s top fashion schools and brands.

    Meet your professors

    Nikki Renshaw

    After a lifelong passion for art and design, Nikki decided to focus their energy on fashion. They are a graduate of Blanche MacDonald’s fashion design program, and their designs have been featured in Schön Magazine and Folklr Magazine. After graduation Nikki moved on to commission-based work and is now focusing on enhancing their personal brand, as well as teaching and styling.

    Julie Berg

    Julie Berg brings 25 years of forward-thinking fashion design and energy-fuelled marketing talent to the table. A product development specialist for both retail and private labels, she’s crafted contemporary designer sportswear and accessories collections for small-sized independent retailers and big brands alike. Working since the early ’90s with Vancouver’s Neto Leather label, she’s been a creative resource for Canadian retailers Harry Rosen, Bod & Christensen, and Leone, and for US majors such as Nordstrom, Saks Fifth Avenue, and Boston Proper. Travelling across North America and Europe to industry trade shows, Julie has worked with fashion buyers and agencies to assist in marketing positioning and distribution, and with textile mills and tanneries for product development. As a business entrepreneur, she launched her own eco-sportswear label, Know Wear, whose tourism-targeted client list boasted Princess Cruise Lines, BC Ferries and Royal BC Museum, and reached targeted sales projections of $1M in the third year of operation. For the last six years, Julie has served as a full-time professor at prestigious Vancouver art colleges, instructing in both the design and marketing disciplines, ensuring excellent outcomes for the next generation of industry innovators.

    Instructor and materials subject to change

     

    Frequently Asked Questions

    You have questions, we have answers.
    If you can’t find what you’re looking for in our FAQ section below, use our online submission form.

     
     
     
     

     This program has been approved by the registrar of the Private Training Institutions Branch (PTIB) of the Ministry of Post-Secondary Education and Future Skills.
    The Cut Design Academy is designated with PTIB