Fashion Marketing & Branding (Virtual)

  • Program Duration: 14 weeks x 20 Hours a week
  • Lecture: 8 hrs a week
  • Lab: 12 hrs a week
  • Lead Instructor:Niki Renshaw, Julie Berg
  • Semester start: Jan, May and Sept

Price: $6,495

Installment Plans Available

Fashion Marketing & Branding (Virtual)

 

This program prepares students for careers in merchandising, buying, sales, design, public relations, advertising/ marketing, importing/ exporting, creative direction, illustration, bridal consulting, and other aspects in the Fashion Business. Students have the chance to immerse in hands-on learning including presentations and workshops with industry leaders, as well as field trips and industry visits.

 
 

“I learned more from Liza in half an hour than I would have apprenticing for a major fashion brand.”

— Jay Mccarroll, Season 1 Winner, Project Runaway
 

“I went into The Cut Design Fashion Academy thinking I would just come out of school with a certificate in Marketing & Branding, but I feel as if the certificate was just a bonus from all I was able to experience. The small class sizes, the one-on-one teacher support, and all the inspiration I was able to gain as a student, I will never forget. You graduate from the school feeling like you’re meant to be where you are, and I found that super rare and motivating.”

— Christina Singh, May 2020 Graduate
 
 

Classes Include

 
 

Introduction To Pattern Making

  • Define the terminology common to the fashion industry.
  • Identify the segments of the fashion industry and their roles in the fashion pipeline.
  • Trace the movement of fashion from concept to consumer.
  • Identify current designers and recognize their signature styles.
  • Develop an awareness of the variety and rewards of fashion related careers.
  • Outline the key strategies and processes of fashion marketing.
  • Explain the concept of research and development.
  • Compare the marketing of fashion to that of other products.
  • Identify a strategy to use for market distribution.
  • Display an ability to prepare and present fashion marketing information.
  • Produce a fashion-related event video.

    • Public Relations & Media

  • Demonstrate an understanding of traditional and emerging public relations techniques.
  • Analyze real world observations and apply to public relations initiatives.
  • Demonstrate creative and critical thinking skills.
  • Improve personal communication and public presentation skills.
  • Analyze marketing strategies employed by advertisers in a wide variety of media: Print, Broadcast, Out-of-Home, Online, and Social Media.
  • Exhibit an understanding of how to target advertising to specific markets.
  • Develop and budget an ad campaign integrating multiple media platforms.
  • Develop a media contact list.
  • Produce a professional Media Kit, including press release, company backgrounder, designer bio, and product lookbook.

    • Consumer Behaviour

  • Identify the numerous factors that influence consumer-buying behavior.
  • Discuss how consumer attitudes can be influenced by marketers.
  • Relate basic psychological concepts to consumer motivation and need fulfillment.
  • Differentiate between qualitative and quantitative consumer research and design, administer, and analyze basic data collection instruments.

    • Writing For The Industry

  • Identify the numerous factors that influence consumer-buying behavior.
  • Discuss how consumer attitudes can be influenced by marketers.
  • Relate basic psychological concepts to consumer motivation and need fulfillment.
  • Differentiate between qualitative and quantitative consumer research and design, administer, and analyze basic data collection instruments.
    •  

    Program Price

    APPLICATION FEE (all students): $50

    ASSESSMENT FEE (all students): $100

    TUITION: $6,995

    Payment Plan Available
    (Does not include books and materials, check program outline for details)

     

    Pathway of your career

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    Become a student!

    If you’ve dreamed of turning your passion into an exciting career in fashion, as a designer or in production, this is your chance to bring that dream to life. Perhaps you’re in the industry and need to upgrade your skills? Or you want to develop your existing skills to further a hobby? Or maybe you’re ready to launch an exciting second career. One-on-one education with some of the most creative brains in the business and first-hand experience in a professional workshop will help you build a portfolio fit for the world’s top fashion schools and brands.

    Meet your professors

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    Julie Berg

    Julie Berg brings 25 years of forward-thinking fashion design and energy-fuelled marketing talent to the table. A product development specialist for both retail and private labels, she’s crafted contemporary designer sportswear and accessories collections for small-sized independent retailers and big brands alike.

    Working since the early ’90s with Vancouver’s Neto Leather label, she’s been a creative resource for Canadian retailers Harry Rosen, Bod & Christensen, and Leone, and for US majors such as Nordstrom, Saks Fifth Avenue, and Boston Proper. Travelling across North America and Europe to industry trade shows, Julie has worked with fashion buyers and agencies to assist in marketing positioning and distribution, and with textile mills and tanneries for product development. As a business entrepreneur, she launched her own eco-sportswear label, Know Wear, whose tourism-targeted client list boasted Princess Cruise Lines, BC Ferries and Royal BC Museum, and reached targeted sales projections of $1M in the third year of operation. For the last six years, Julie has served as a full-time professor at prestigious Vancouver art colleges, instructing in both the design and marketing disciplines, ensuring excellent outcomes for the next generation of industry innovators.

    Nikki Renshaw

    With more than 20 years of experience in the fashion industry I have had the opportunity to work in various fields. My work has taken me around the world working side by side with women-based Artisan businesses and imported their products into Canada. Being part of a Design Team for an Organic Bedding Company that won Best New Design at New York's Annual Gift Show was a highlight at a time when Organic products were just starting to enter the market.

    Instructor and materials subject to change

     

    Frequently Asked Questions

    You have questions, we have answers.
    If you can’t find what you’re looking for in our FAQ section below, use our online submission form.

     
     
     
     

     This program has been approved by the registrar of the Private Training Institutions Branch (PTIB) of the Ministry of Advanced Education, Skills & Training.
    The Cut Design Academy is designated with PTIB